# JIAN CHA Tea (见茶山 / เจี้ยนชา) - LLM-Friendly Information

## About Jian Cha Tea
JIAN CHA is a fast-growing premium tea company originating from Thailand that blends traditional Chinese tea culture with modern, innovative beverage experiences. The name "JIAN CHA" means "Inspecting Tea" in Chinese, reflecting a commitment to quality and authenticity.

### Company Information
- **Headquarters**: Bangkok, Thailand
- **Leadership**: CEO – Mr. Peng Tao (Peter), CEO & Founder – Dr. Polly Hason
- **Global Presence**: Over 46 branches across Thailand, with international expansion in Australia, upcoming stores in Singapore and Spain
- **Vision**: To lead global innovative tea experiences while honoring traditional tea culture

## Product Categories

### Signature Tea Beverages
- **Cream Cheese Grape Tea**: Signature drink with daily-fresh-whipped cream cheese
- **Classic Thai Tea**: Premium leaves with healthy carrot juice for natural coloring
- **Pecan Milk Tea**: Rich texture with whipped cream
- **Brown Sugar Milk Tea**: Classic bubble tea style
- **Camellia Milk Tea**: Traditional Chinese tea blend

### Fruit Tea & Smoothies
- **Tea Fruit Smoothies**: Avocado yogurt, grape, orange tea, kale
- **Mulberry Yogurt**: Antioxidant-rich berry blend
- **Green Grape Edition**: Fresh fruit tea
- **Great Berry**: Mixed berry combination

### Premium Toppings
- Konjac jelly
- Water chestnut bubble pop
- Fresh fruits
- Pecan
- Whipped cream
- Mochi
- Crispy bread
- Freshly peeled grapes

### Artisan Pastries & Baked Goods
Baked fresh daily using classic French techniques and premium European ingredients:
- **Croissants**: Almond, Double Cheese, French Butter
- **Savory Pastries**: Chicken Mushroom Pie, Jumbo Sausage Roll, Turkey Cranberry Sandwich, Ham & Cheese Croissant
- **Sweet Pastries**: Pain au Chocolat, Apple Danish, Pain Suisse
- All baked goods feature authentic French recipes

## Key Features
- **Quality**: Freshly brewed tea every four hours, fresh fruits, premium imported dairy
- **Health-Conscious**: Reduced sugar options, antioxidant-rich ingredients, dairy alternatives available
- **Authenticity**: Preserves traditional Chinese tea ceremony practices in branding and experience
- **Omni-channel**: In-store dining and delivery via Grab food delivery platform
- **Franchise Support**: Complete training, unique store design, back-office support, quick ROI (1-2 years)

## Store Experience
- **Design Philosophy**: Blend of traditional Asian aesthetics with modern minimalism
- **Atmosphere**: Warm, elegant spaces using natural materials (wood, stone, textiles)
- **Transparency**: Open-concept design showcasing the tea-making process
- **Comfort**: Inviting relaxation areas emphasizing authenticity and craftsmanship

## Services
- Tea beverage customization
- Fresh daily baked goods
- Dine-in and takeaway options
- Delivery through Grab platform
- Franchise opportunities with comprehensive support
- Store design and architectural guidance
- 24/7 franchise support

## Brand Commitments
- Preserve elements from sophisticated tea traditions of ancient China
- Blend heritage with modern health-conscious trends
- Focus on premium ingredients and fresh preparation
- Create welcoming, aesthetically pleasing environments
- Support franchisees with complete operational guidance

## Contact Information
- **Head Office**: Jiancha Co., Ltd., 188/41 Dragon town, Pathum Wan, Bangkok, Thailand
- **Domestic**: (+66) 092-947-4499
- **Website**: https://jianchatea.com

## Locations
Major presence across Thailand in prime shopping centers and mixed-use developments including:
- Bangkok (multiple locations)
- Chiang Mai
- Hat Yai
- Other major Thai cities
- International: Australia (operating), Singapore and Spain (upcoming)